digihaa.blogg.se

In its growth, Hinge caught the eye of Match Group, which owns some of the biggest dating apps including Tinder. (Hinge declined to reveal its number of daily or monthly active users.) But the app is now reportedly used by millions. Hinge didn't help McLeod find his soulmate - he ultimately married the college girlfriend he was heartbroken over after they reconnected. That year, Hinge had an estimated valuation of $75.5 million, according to PitchBook, after raising $17.5 million in a Series A seed round led by Shasta Ventures. The change improved business, McLeod says. We let go of half the company and we tried to build a new app," he says. For example, the company created Hinge Labs to help users navigate their relationships beyond their initial match, he says.

Rather than focusing on growth, engagement and users' time on the app, Hinge started to prioritize getting users on dates, according to McLeod. McLeod and his team completely rebooted the company in 2015 and again in 2016 ⁠– by 2015, Hinge had raised $26.35 million, according to PitchBook, and to fund these shifts, Hinge burned through most of its funds, McLeod says. Since McLeod was actively using the app himself, he saw its issues firsthand and decided to pivot.